It is important not to use this information as a constraint when developing the new logo, because the client may not always understand what they need. They don’t have a color preference.Īt this point, I also ask the client to show me other brand logos that they like, from any industry, to better help me understand where the client is on with the look they want for their logo. They want a clean and minimalistic design for their logo, an icon that they can use on their website, marketing materials, etc. Their target market is small and medium sized businesses. KodeServe (they prefer to write their name without space in between, ‘kode’ is a code with a k) is a small startup company specializing in web and mobile application design and development. Here is a few key information that I gathered from our client for this project.
Affinity designer logo pdf#
I usually follow up with extra non-structured questions to refine the information that I gathered through the questionnaire.įor me, most of my clients contact me through email, or facebook, so, the interview happens via email or chat, and I have a PDF questionnaire that I send over. When a client contacts me regarding a logo design or redesign, it starts with a questionnaire that they answer, which allows me to gather crucial information about their business, what they do, who their competitors are, the design styles or colours they prefer and their needs, etc.
In this article I’ll take you through the logo design of a real client: Kode Serve, I worked with them on this project last year (2019), and share with you each step that I took to make a logo for them. If you want to skip to the part where I start using affinity designer, click here. Which is to say that it is a similar process to most other designers, but there may be a few things I do that are different, so follow along. I went to design school, so my design process is based on what I learned from there.
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